Cruel burglar steals thousands of pounds worth of jewellery as alarms blare from Perranporth family business

Cruel burglar steals thousands of pounds worth of jewellery as alarms blare from Perranporth family business

A long-standing jewellery business has been left devastated after a burglar targeted the premises in the early hours of Monday (May 30) morning. The hooded thief stole large amounts of gold jewellery, devastating stock levels right before the busy half term.

Isobel Woodcock, who runs family business Velvet Crystal, in Perraporth, alongside her parents, Nicky and Dave Woodcock, described feeling shocked when she discovered that the lowlife had taken thousands of pounds worth of goods. She said it came at the worst time – right before the Jubilee Weekend for which the business was expecting to have one of the busiest periods of trade this year.

CCTV footage from across the street, where the shop has been for 14 years, shows the person allegedly responsible snooping around outside of the St Pirans Road store. The owners are frantically searching online and pawn shops for anywhere trying to sell the stolen jewels, one week on from the incident. Devon and Cornwall Police has also confirmed that officers are carrying out enquiries.

Read more: Shoplifting crimes rise to more than three a day in Cornwall with towns taking the brunt

“It was a bit of a shock and over the years these things have happened to us but never like this,” explained Isobel. “Especially when we used to have a store in Truro for 34 years but in Perranporth it’s the first time we’ve ever been broken into..



Cruel burglar steals thousands of pounds worth of jewellery as alarms blare from Perranporth family business

“We have a massively loud alarm system which goes off and calls our security company who head down, and us as well, so that was a 3am wake up call.” On arrival she said the heavy duty locks to the site were broken and that the perpetrator was in and out before they arrived.

Isobel described the break-in as very well thought-out. She said: “It was very neat, a very professional job, in and out in a phenomenal amount of time and the person cherry-picked items that are easier to sell on unfortunately. This felt very thought-through.”

She said it wasn’t long after the items had been taken that they realised it was tens of thousands of pounds worth of goods with 90 rings gone and other items including a gold necklace and bracelet. “It was a very clean job and it looked like he very much knew what he was doing,” she continued. “Which is really quite sad as you get the sense they’d been in business before and had a look around.”



CCTV footage captured the perpetrator

CCTV footage throughout the town shows that it was most likely one person approaching the business on foot and the suspect is believed to have been male. They were also wearing all black at the time including a black hooded top. They can be seen on CCTV footage at the top of this page casually taking items while sirens blared through the town.

“It’s been such a long standing business for us and we do work so hard. It is always heart-breaking when someone decides to do something that is very unpleasant,” continued Isobel. “We’ve never had a proper break in in Perranporth and in a smaller community things seem safer on the whole – but to have all these things like heavy duty doors, locks and security and still be broken into…”



Some of the goods stolen from Velvet Crystal

Devon and Cornwall Police said: “Police are investigating reports of a burglary from a commercial premises of St Pirans Road, Perranporth on Monday 30 May. It was reported that entry was forced to the premises at around 3am and a number of items taken.

“Officers are carrying out enquiries in relation to this matter. Anyone who witnessed the incident and anyone with information which may assist the investigation is asked to contact police on 101 quoting CR/046496/22.”

The Woodcock family has also thanked the local community for their support which includes compiling CCTV footage from across the town for information. If anyone has any information they are being urged to contact police.